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Better Oats Snaps Up Pepsi's Lapsed 'Choice of a New Generation' Slogan
"The choice of a new generation" is no longer Pepsi-Cola, backed by a moonwalking Michael Jackson. It's Better Oats, backed by a doofus in his underwear in an unbearable commercial (below) where he...
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Agency's Christmas Present to Friends and Fans: Custom Slogans in Two Hours...
This holiday, McCann Helsinki is seeking to make copywriters and creatives everywhere hate them with the fire of a thousand slightly burnt gingerbread men. They're offering free, tailor-made slogans...
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Quiz: Can You Match These Taglines With the Right Brands?
So many taglines, so little time to remember what they were selling. Taglines are a great way for a brand to let its personality shine through. There are just so many out there that it's often hard to...
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Quiz: Can You Match the Fast-Food Chain With Its Old-School Tagline?
It's hard to forget a fast-food chain's tagline. The ads are everywhere, the restaurants are everywhere and those jingles are so darn catchy. But long after they're gone, can you still remember...
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Quiz: Can You Match the Agency With Its Mantra?
Every organization has words it lives and operates by—mantras, if you will—and ad agencies are no exception. Some are more well-known than others, some are plastered across the agency's website, and...
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Quiz: Do You Know Which Words Are Missing From These Taglines?
Remembering a brand's tagline is pretty simple. It's drilled into the consumer's head over and over. But what happens when you remove a few words? See how superb your tagline knowledge is—or, maybe...
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How to Write the Perfect Tagline? Read It Aloud Like You're Al Michaels
Taglines. Companies love them. Some real people notice them occasionally. And others think they're outdated or stupid. Some brands have ditched them completely. But they aren't going away any time...
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